# Smarter tracking that builds customer loyalty

EasyPost Track gives you modern shipment visibility, whether you want basic status updates or a branded, post-purchase experience. Choose from two powerful solutions that work seamlessly with your EasyPost shipping setup.

### Why tracking matters

Tracking is one of your most frequent customer touchpoints. Done well, it reduces WISMO (Where is my order?) inquiries, builds customer confidence, and strengthens retention after checkout.

EasyPost Track helps you turn logistics data into meaningful customer engagement, whether you need foundational visibility or a revenue-driving experience.

### Two ways to track with EasyPost

### Advanced Tracking

For brands ready to elevate post-purchase engagement with a branded tracking experience (no code required!).

- AI-powered delivery estimates
- Real-time branded tracking pages
- SMS + email notifications
- Embedded “Find My Order” widgets
- 61% fewer WISMO inquiries
- 23% reduction in service costs
- Split shipment visibility
- Insight reporting and conversion tracking
- 9 to 12x ROI from branded upsell moments
- 61% reduction in WISMO inquiries
- 23% lower customer service costs

### Tracking API

For developers who want to embed tracking data directly into their site, app, or portal.

- Real-time shipping status from over 100 carriers
- Flexible integration with your tech stack
- Support for multiple carriers, EDDs, and branded tracking pages
- Reliable webhook technology
- Custom-built post-purchase workflows
- Trusted by 73% of EasyPost customers for reliable, real-time tracking

### Find the right tracking fit

See how Advanced Tracking and Tracking API stack up so you can choose the right solution for your business.

| Feature | Advanced Tracking | Tracking API |
| :-: | :-: | :-: |
| **Branded tracking page** |  |  |
| **Shipping status** |  |  |
| **Estimated delivery date (EDD)** |  |  |
| **Email notifications** |  |  |
| **SMS notifications** |  |  |
| **Multiple/split shipments** |  |  |
| **Upsell opportunities** |  |  |
| **Embeddable “find my order” page** |  |  |

## Built to work together

Both Tracking API and Advanced Tracking are powered by EasyPost’s carrier integrations and unified data layer. Maintain one reliable tracking foundation while choosing the level of customer experience that fits your business. Start with the real-time visibility of EasyPost’s Tracking API and activate Advanced Tracking when you’re ready to elevate the experience.