Advanced Tracking - EasyPost
Turn tracking into a revenue-driving advantage
Advanced Tracking transforms shipment updates into branded, high-impact customer experiences. Pairing seamlessly with your EasyPost API or GlobalShip integration, this solution helps you increase loyalty, reduce support costs, and unlock measurable post-purchase revenue with minimal lift.
Why Advanced Tracking?
Customer acquisition costs continue to rise. The brands that win focus on retention.
Advanced Tracking turns every shipment into a branded opportunity to drive engagement, upsells, and long-term loyalty.
- Turn tracking into revenue: Use branded tracking pages and notifications to promote products and drive repeat purchases.
- Increase customer loyalty: Build trust and repeat purchases with clear, consistent delivery updates.
- Reduce WISMO inquiries: Keep customers informed and reduce costly “Where is my order?” inquiries.
- Empower your support team: Give full visibility into shipments to resolve issues faster and reduce escalations.
- Measure notification impact: Track how email and SMS notifications influence clicks and conversions.
- Upgrade from basic tracking: Move beyond status updates to a competitive post-purchase experience.
Turn tracking into your competitive edge
23%
Lower customer service costs
32%
Higher customer satisfaction
9 – 12X
ROI on branded tracking
$0.01
Increased cost per shipment
Retain more customers with an improved post-purchase experience
- Keep customers more engaged and drive upsells with fully branded tracking pages.
- Reduce cart abandonment and increase customer confidence with AI-powered delivery estimates.
- Turn shipment updates into high-performing engagement channels with 66% average open rates.
- Reduce WISMO inquiries by clearly displaying multiple packages in one unified view.
Branded tracking pages
Own the experience from checkout to delivery.
Fully customizable tracking pages keep shoppers in your ecosystem and not redirected to carrier sites. Customers check tracking 4.6 times per order on average. Reinforce your brand, promote relevant products, and turn repeat tracking visits into repeat revenue.
- 100% mobile responsive
- Built-in upsell opportunities
- Consistent brand experience
Every tracking visit becomes a revenue opportunity.
Split-shipment visibility
Reduce WISMO inquiries by up to 61%.
WISMO (“Where is my order?”) inquiries make up nearly half of all support tickets. When orders ship in multiple packages, customers shouldn’t have to guess where the rest of their items are. Advanced Tracking consolidates split shipments into a single, clear view.
- Fewer support tickets
- Clearer communication
- Lower service costs
Estimated delivery dates (EDD)
Confidence reduces friction.
AI-powered estimated delivery dates provide accurate arrival windows, reducing uncertainty and setting clear expectations.
- Display delivery timelines at checkout
- Reduce cart abandonment
- Increase customer confidence
SMS + email notifications
Delivery updates are some of the highest-performing messages your brand sends.
With average email open rates of 66% and click-through rates of 21%, shipment notifications become powerful engagement channels.
- Branded email templates
- Real-time SMS alerts
- Embedded promotional opportunities
Insight reporting and conversion tracking
Advanced Tracking provides visibility into engagement rates, delivery timelines, and downstream conversions so you can measure ROI with confidence.
Support teams also gain proactive insight into delayed or failed deliveries, helping prevent negative reviews and chargebacks before they happen.
How it works
- Link your EasyPost or GlobalShip account—no additional carrier integration required.
- Choose branding, logo, notification preferences, and tracking page layout through a guided setup.
- Deliver branded tracking pages, predictive delivery dates, and proactive alerts across email, SMS, and embedded widgets.
Got questions? We’ve got answers
Q. What’s the difference between the Tracking API and Advanced Tracking with notifications?
A. The Tracking API gives developers access to raw tracking data across carriers. Advanced Tracking with notifications builds on that data to deliver a branded, customer-facing experience with real-time updates, predictive delivery estimates, and automated notifications.
Q. Do I need to integrate with carriers separately?
A. No, you can use your existing EasyPost carrier connections.
Q. How long does setup take?
A. Most merchants can get up and running in under an hour. You’ll walk through a guided onboarding experience to learn about configuring branding, tracking page layout, email/SMS templates, and notification preferences.
Q. Will it work with split shipments?
A. Yes, it automatically identifies and displays multiple packages in a single view.
Q. Do I need to be an EasyPost API customer to use Advanced Tracking?
A. No, Advanced Tracking is available as a standalone solution and can also be paired with EasyPost API or GlobalShip for a more integrated experience.